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Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence.
Social media marketing can help with a number of goals, such as:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!